Just don’t try this on your blonde friend’s hair – that’s a recipe for disaster. If your hair is highlighted to a pale yellow or almost white blonde, a blue shampoo can give it a slight blue tint. Thus, when you seek an icy blonde color, it is key to use a silver blue toner instead of a blue one. It will neutralize the underlying red and orange pigments in your hair and enhance the icy tones. While it's said that blondes have more fun, those with blonde or platinum hair also have far more work to do in order to maintain the bright hue.
Aveda Blue Malva Color Shampoo
Formulated specifically for lightened brunette hair, this sulfate-free hair wash deposits blue-violet pigments to minimize brassiness. In other words, it creates a stunning cool-toned finish that brings out the intended effect of your color-treated hair. We also took different hair types and concerns into account from dry and damaged to brunettes and blondes. After consulting with three hairstylists and considering dozens of top-rated picks, we narrowed it down to 15 formulas worth trying. It would be best to use blue shampoo on your blonde hair to neutralize the warm tones. For people with blonde hair that includes cool undertones, you should use blue shampoo for color-enhancing and protecting your hair.
Olaplex No.4P Toning Shampoo
You can add a few more minutes to this if the orange hue of your hair is especially prominent. For best results, use the shampoo every day until you achieve your desired color. Darker blondes are those with hair that is at least a level 7.5 to an 8.5.
Cropped Champagne Waves
The color may become dull after multiple washes and sun exposure. Therefore, if you have blonde highlights, you can minimize the number of times you use blue shampoo. Since blonde hair can range from cool icy tones to warmer ashy shades, the use of blue shampoo will have varied effects. Blue shampoo should be used on lightened and highlighted brown hair and is ideal for anyone trying to maintain a perfect caramel, dirty blonde, and ash brown color.
It has the same effect on darker colors, removing warmth and creating a cooler-toned result. However, it is essential to note that this should not be confused with lightening your hair. Whether you’re a brunette or a natural blonde, these styles require bleaching to turn your hair into a clean slate. In addition, these hairstyles are neutralized in blue pigments because the brassy orange color cancels out.
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What is purple shampoo?
While sulfates in shampoo provide a nice lather, they tend to be drying, which isn't great for color-treated hair that's already drying. Oligo Blacklight is a great sulfate-free shampoo that not only tones out brassiness but also repairs damage your hair may have already sustained from coloring. Made with light brown to medium-blonde hair in mind, we love how the vegan, cruelty-free blend also strengthens each hair shaft .
Eva NYC Brass to Sass Brunette Shampoo
Deeper toned brunettes, however, may want to opt for a stronger alternative, according to reviews. John Frieda was one of the first brands to bring tone-correcting shampoos to the masses, and according to reviewers, the brand is still killing the game. Users just warn that you be prepared to tidy up after you wash—the product can turn your shower or tub blue.
Best Blue Shampoos to Eliminate Brassy Hair
"A great way to maintain your champagne blonde tone in between salon visits is the Garnier Nutrisse Color Reviver in Golden Blonde ($8)," Lee adds. I asked the experts for advice on dabbling in champagne blonde hair. While blondes may have more fun (supposedly), I know from experience that the upkeep of most blonde hair is not a walk in the park and can be both expensive and time-consuming. And as the pros confirm, finding the perfect shade is only half the battle. Unlike traditional shampoos, this blue cleanser is designed to wash strands without lathering.
Find Your Perfect Hairstyle with Just a Selfie
It can also be used on natural brunettes but the effect might not be as drastic. Theresa Holland has been contributing to Byrdie since 2020, covering wellness, makeup, skincare, and haircare. For this story, she interviewed two stylists for product recommendations and insight into the science of color-depositing hair washes.
The distinct formulas are vital for attaining the sought-after blonde hair effects and brunette hair outcomes. Another toning conditioner we love is the oVertone Blue Toning Conditioner. This brand is known for its temporary hair color conditioners in every color in the rainbow, but it also offers toning and neutralizing products like this conditioner for orange and brassy tones. If you have blonde to light brown hair with highlights or balayage, this conditioner should keep brassiness at bay. As detailed above, “blue shampoo is designed to help minimize unwanted red and orange tones in color-treated hair,” says Carfi.
Honestly, both purple and blue shampoos will counteract encroaching warm tones in our hair. I've been bleaching my hair for a good part of the 28 years I've been on planet Earth, and I've had great results from both. Each hair color has a variety of underlying warm pigments that always come through when the hair is being lightened to a new hair level. Medium to light shades of brown hair naturally contain warm undertones such as red and orange, and they almost always come through when going through a color process. In this case, you will most likely benefit from a blue shampoo that will help you reach or maintain the desired brunette hair color.
You’ll want to use blue shampoo when you notice brassy tones appearing in your hair. Leave it on your hair for five minutes to let the pigments sink in and work their magic. Additionally, you can pair it with other hair-care and color maintenance products to get the best results. Stenson recommends following up your blue shampoo with a neutralizing or toning conditioner.
To achieve this look, you'll want to focus on melting a warmer dirty blonde into lighter ends for a natural balayage. With a pH of 4.5, this blue shampoo helps encourage hair to be in its naturally acidic state, leading to healthier hair. This shampoo isn’t just blue—it’s blue-ish green, which allows it to also target stubborn red hues.
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